What is Innova Service USA?

It is a modern science that uses specific aromas in a business environment in order to arouse emotions, and thus influence consumers' behavior and employees' mood. It is intended to alter the most sensitive sense of human beings: The Olfactory one, since it is a commercially unexploited sense that also has the quality of fast association and the longest stay in our memory.

The results of recent scientific studies claim that aromas cause powerful effects on human behavior; they can relax, soothe, stimulate, scare, provoke, seduce, etc. The olfactory memory performance is such that the first olfactory memories that recall childhood are the most powerful in their ability to elicit pleasant emotions and are also the easiest to reactivate.

The brain processing of olfactory perceptions lie partly in the limbic system that controls emotions, behavior and memory storage, hence, to vibrate the strings of the heart, the smells are safer than those we see or hear. Studies state that we remember the 1% of what we touch, 2% of what we hear, 5% of what we see, 15% of what we taste and 35% of what we smell.

The sense of smell can remember over 10,000 scents. Smell is the most developed sense. It resides in the limbic system of the brain that controls behavior, memory and OUR EMOTIONS. Scents instinctively influence our behavior. All thanks to our world pantented Aroma Diffusers.